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Old 05-02-2008, 07:55 PM   #1 (permalink)
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Honey Nut Cheerios commercial

This is a Spaceship and Launch Pad that I built last November for a Honey Nut Cheerios commercial. The client asked for a "near future" looking rocket for the advert, they liked the European 'Ariane 5' style of ship and gantry over the 'US/Nasa' style of craft, so using reference pics found online I built a ship and added more of a shuttle type front as 'Ariane' is only really a payload carrier and not a manned ship. I knew from the beginning that the shot would be locked off, so the gantry was pretty much just built to what the camera seen.
The ship however was built in full. The final shot required a large moon and steam to be added to the shot. I provided 4 seconds worth of animation which included flashing orange warning lights and spinning radar dish, and the studio provided the moon and steam elements to the final shot.
Here are some frames from the final advert, the spaceship shot opens the 30 commercial, and is only 27 frames in length, seems an awful lot of work for something that pops by so quickly but it does it's job of establishing the location of the piece. The animated Honey Nut Cheerios Bee was animated by the guys at Uli Meyer Studios in London. From what I gather the advert isn't getting shown here in the UK, but is showing in various European countries. When it appears on You Tube I'll post a link. Now this is only a fanciful TV commercial, so there's no logic why the ship would be sitting upright on the launch pad yet the astronaut is sitting at what appears to be just a control desk, and not in a reclining chair like a real rocket, he also appears to be the only member of the crew.
Attached Images
File Type: jpg hnc_s.jpg (146.4 KB, 349 views)
File Type: jpg hnc_sao.jpg (128.5 KB, 178 views)
File Type: jpg Complete-Model.jpg (171.5 KB, 263 views)
File Type: jpg hnca.jpg (268.8 KB, 284 views)
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Old 05-02-2008, 08:10 PM   #2 (permalink)
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Amazing work... i like it so much, very nice!
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Old 05-02-2008, 08:41 PM   #3 (permalink)
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Very nice work!

So do you get paid every time the advert plays?

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Old 05-02-2008, 08:57 PM   #4 (permalink)
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Quote:
Originally Posted by biotech View Post
Very nice work!

So do you get paid every time the advert plays?
I wish !!!
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Old 05-02-2008, 09:07 PM   #5 (permalink)
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Very very nice.

So what is the development time for this? (your portion)

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Old 05-02-2008, 09:17 PM   #6 (permalink)
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Seriously fantastic work Glazy

You seem to be getting all the great jobs going ;P

And it looks like im stuck with a techinical assistant job for maybe the next couple of months... not alot to moan about seems like a really nice place good people. And it pays 75 quid a day though. Its just a shame there are apsalutly no prospects for a better job with them at the end.

I just need the money. But i really want to get my carear going.
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Old 05-02-2008, 09:23 PM   #7 (permalink)
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Cool,.

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Old 05-02-2008, 10:32 PM   #8 (permalink)
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Quote:
Originally Posted by Ozylot View Post
Very very nice.

So what is the development time for this? (your portion)
I was on this for 3 weeks but 70% of that was sitting twiddling my thumbs waiting to get a sign off on the work I was doing. You send pics and say is this OK then you wait...and wait... and wait...


...and then finally they say, yes it's fine.

Cheers all for the feedback on this.

This was a spoof Blue Screen pic I did of the mesh to make it look more like a miniature shoot, just for a bit of fun.
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Last edited by Glazy; 05-02-2008 at 10:38 PM.
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Old 05-03-2008, 11:26 AM   #9 (permalink)
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Hey I think I have seen this commercial ! It was some time ago and I only recall seeing the astronaut but anyway you did a really great job ! It's a shame that it got so little play time because people won't see how great the model is ... I want to see more

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Old 05-03-2008, 12:11 PM   #10 (permalink)
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looks awsome man...greath work.

When you love a pet, loosing it is like loosing a part of your soul. I lost part of mine on Feb 12 2008. Never will it be the same again.
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