SHIFT: Too many choices? Nope, not enough ? we want complete customization

[NewsHottie]

Companies are offering way too many choices, offering dozens of mediocre products where a single good one would suffice. Samsung and Motorola pushing dozens of cellphones, Canon and Casio and Kodak hawking scores of camera choices, and Sony's bewildering 53 TVs — how can you choose just one from this sea of product spam?
Some electronics purveyors, such as Apple with its iPhone, have this figured out: Make one great product, mark up the price, sell millions. But what about companies that can’t stop inventing new models? We’re thinking these companies might as well go all-out. Sure, it would be perfect if each company made just one stellar product in each category, but let’s face it — they’re never going to do that. Instead, I have a radical suggestion.
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